Scope

This course carries very wide range of opportunities for the students in the field of retail chain management like
•    Brand management
•    Customer relationship management
•    Sales management.
•    Direct interaction with customers.
•    Co-ordination of business activities from designing of a product to its delivery and post-delivery service.
•    Addressing customers’ problems.
•    Monitoring retail orders.
•    Handling merchandising.
•    Managing HR.
•    Supervision of stocks/inventory.
•    Supply chain management.
Successful graduates are hired in the FMCG sector, among others, and the average annual salary offered to such professionals in India ranges between INR 3 and 5 lacs P.a.

Eligibility Criteria

Passed 10 + 2 examination

Admission Procedure

BBA in retail chain management is a 3-year undergraduate course in which students get enroll to study and become professional in managing the entire supply chain of retail organizations. It covers every essential concepts and processes involved in building customer relationships, retail and market analysis, concepts of sales and management, retail based negotiations, retail strategy, retail customer service. The curriculum is designed with the aim of familiarizing students with the working of the business arising in the retail stores and what are the skills and knowledge is required to manage these stores in every aspect.