Master in Digital Marketing

The Master in Digital Marketing program is designed to provide in-depth knowledge and practical skills in leveraging digital platforms for marketing purposes. It covers key areas such as digital strategy development, search engine optimization (SEO), social media. marketing, content marketing, email marketing, online advertising, web analytics, and digital campaign management. Students gain hands-on experience through real-world projects, internships, and industry collaborations, learning to analyze digital trends, execute effective marketing campaigns, and measure their impact. The program also emphasizes the integration of traditional marketing principles with innovative digital strategies, preparing graduates to excel in roles such as digital marketing managers, social media strategists, digital analysts, and e-commerce specialists in diverse industries worldwide.
 

Eligibility Criteria

50% (45% for SC/ST) Marks in Graduation in any discipline.
 

Admission Procedure

On the basis of merit /CUET (PG)