BBA (Honours) in E-Commerce & Digital Marketing

The BBA Honors in E-Commerce and Digital Marketing program equips students with essential skills in online business strategies, digital advertising, consumer behavior analysis, and e-commerce management. This interdisciplinary course integrates business principles with cutting-edge digital technologies, preparing graduates to navigate the rapidly evolving digital landscape. Through hands-on projects and industry internships, students gain practical experience in leveraging digital platforms for marketing campaigns, optimizing online sales channels, and understanding the nuances of global e-commerce trends. This program empowers students to become adept digital marketers and strategic e-commerce professionals, ready to thrive in today's digital-first economy.
 

Eligibility Criteria

50% (45% for SC/ST) Marks in 10+2 or equivalent.
 

Admission Procedure

On the basis of merit /CUET.